- Implement and deliver strategic marketing plans to raise awareness of the company and our product in key B2B markets
- Co-ordinate, plan and produce marketing materials including writing, editing and proofreading
- Develop a LinkedIn strategy for the company – from managing regular posts, writing content and implementing a sponsored strategy focused on our target customers
- Oversee the development of the CRM to drive segmented and targeted campaigns which include email and digital marketing to drive conversion at each stage of the customer journey
- Manage the events programme for the company, working with the sales team to identify events and oversee attendance and exhibiting.